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Make your first deposit

How our billing works

We believe highest-bidder auctions for clicks on platforms like AMS and Google just don’t work for book advertising. Click prices get too high, and only the most well-heeled advertisers can afford to get visibility. When per-click prices exceed the royalties an author can earn on a book, as they do on the major platforms, only the ad platforms win – not the readers, and not the authors.

BookSniffer is committed to a more ethical advertising model. Bid auctions are bad for authors – particulalry new authors without a backlist – and bad for readers, because they’ll never see books from the newest storytellers.

On BookSniffer, our price per click is a fixed maximum of 18c per click-through to your Amazon page. No auctions, no highest-bidder placements. Your ads rotate and are displayed randomly among other advertisers who also promote on BookSniffer using the same keywords and genres you choose, ensuring all our advertisers get a fair shot at getting traffic for their books. This price point supports our ability to keep our libraries up to date, pay fair salaries to our hard-working staff members, and to advertise to get new readers to the BookSniffer platform – readers to buy YOUR books!

Check out our FAQ for more detail.

 

9c per click for a limited time with our 100% Deposit Bonus

For a limited time, we’ll DOUBLE your deposit, up to $1,000, and lock in your click price until your deposit is exhausted, making your effective cost-per-click only 9 cents.

Here’s what that means:

You deposit, for example, $1,000. Your click price is 18c per click. That entitles you to 5,556 clicks ($1,000 paid / $0.18 = 5,556 clicks.)

We DOUBLE your deposit to $2,000. That now entitles you to 11,111 clicks ($1,000 paid / $0.09 = 11,111 clicks), making your effective cost-per-click only 9 cents.

The minimum deposit on BookSniffer is $50, but we offer some perks for bigger first-time deposits:

  • Deposit $50 and we’ll double your deposit to $100.
  • Deposit $100:
    • We’ll double your deposit to $200.
    • You’ll also get a free 20-minute Success Session with one of our Sponsorship Directors.
  • Deposit $250:
    • We’ll double your deposit to $500.
    • You’ll also get a free 20-minute Success Session with one of our Sponsorship Directors
    • You’ll get one-month all-access pass to KeywordThingy – our advanced keyword sniffing tool which you can use to get THOUSANDS of keywords to promote your books on AMS and Google (Value $49)
  • Deposit $500:
    • We’ll double your deposit to $1,000.
    • You’ll also get a free 20-minute Success Session with one of our Sponsorship Directors
    • You’ll get a full one-year all-access pass to KeywordThingy (Value $199)
  • Deposit $750:
    • We’ll double your deposit to $1,500.
    • You’ll also get a free 20-minute Success Session with one of our Sponsorship Directors
    • You’ll get a full one-year all-access pass to KeywordThingy (Value $199)
    • We’ll add ANOTHER $100 to your deposit.
  • LIMITED TIME: Deposit $1,000:
    • We’ll double your deposit to $2,000.
    • You’ll get TWO Success Sessions with a Sponsorship Director
    • We’ll add ANOTHER $200 to your deposit.
    • A TWO YEAR pass to KeywordThingy.

 

FAQs:

Where will my ads be displayed?

Right now, ads will be displayed on the BookSniffer.com website in various placements as our readers browse the bestseller lists and search for books.

Soon (targeting Feb 1st 2021) your ads will also display in our iOS and Android apps.

How do you count clicks?

We count clicks on a per-reader, per-day, per-placement basis. That means that you only get charged for one click in a given position, even if a reader clicks on your book multiple times in one day. We track clicks by IP address and the User-Agent of a user’s browser, so if a reader were to “mash the button” and click on your ad repeatedly, you would not be billed for more than that first click.

What about bots?

BookSniffer’s click-counting software can tell the difference between a spider bot and an actual user in multiple ways. We do not charge for clicks we identify as having come from a bot.

What aboud click fraud?

We periodically review for anomalous data in our click reporting. For example, if a particular user seems to be clicking more than what a human could reasonably be expected to click, we’ll delete those clicks from the system. We’ll also use captchas and other fraud-prevention features to prevent abuse on our platform.

How many clicks will I get on BookSniffer?

That depends on the popularity of the keywords and genres you select, as well as how well your book is received by our readers. Some book covers work really well, some not as well. It’s important to target keywords and genres that are relevant to your book; if you target a genre that’s not a good fit for your book, readers will be less inclined to click through and purchase your book.

What happens if I make a deposit and I’m not getting enough clicks to exhaust it?

If you do not exhaust your entire deposit within 12 months on BookSniffer, you’re entitled to either credit towards other promotional products on BookSniffer or a refund of the unused balance in your account, as you prefer.

Any advice on how to target my ads?

Absolutely! If you make a deposit of $100 or more, we’ll set you up with a 20-minute Success Session with one of our Sponsorship Directors. We’ll help you select the best keywords and target just the right genres. We’ll even give advice on pricing your books for the most success, based on your genre, backlist, and other factors.