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How BookSniffer Billing Works

We believe highest-bidder auctions for clicks on platforms like AMS and Google just don’t work for book advertising. Click prices get too high, and only the most well-heeled advertisers can afford to get visibility. When per-click prices exceed the royalties an author can earn on a book, as they do on the major platforms, only the ad platforms win – not the readers, and not the authors.

BookSniffer is committed to a more ethical advertising model. Bid auctions are bad for authors – particulalry new authors without a backlist – and bad for readers, because they’ll never see books from the newest storytellers.

For BookSniffer Publishers, our price per click is a fixed maximum of 8c per click-through to your Amazon page. No auctions, no highest-bidder placements. Your ads rotate and are displayed randomly among other advertisers who also promote on BookSniffer using the same keywords and genres you choose, ensuring all our advertisers get a fair shot at getting traffic for their books. 

8c per click with our Publisher Account pricing

With a Publisher Account deposit of $2,500, we will serve your ads for your authors, using your preferred keywords and genres, until you get 31,250 clicks on the BookSniffer platform. This comes out to a CPC of 8c per click. 


Where will my ads be displayed?

Right now, ads will be displayed on the BookSniffer.com website in various placements as our readers browse the bestseller lists and search for books.

Soon your ads will also display in our iOS and Android apps.

Where will my click traffic go?

By default, we send your click traffic directly to your Amazon product page. For Publisher Accounts, however, we can also direct traffic to your own website or other retailers on request. 

How do you count clicks?

We count clicks on a per-reader, per-day, per-placement basis. That means that you only get charged for one click in a given position, even if a reader clicks on your book multiple times in one day. We track clicks by IP address and the User-Agent of a user’s browser, so if a reader were to “mash the button” and click on your ad repeatedly, you would not be billed for more than that first click.

What about bots?

BookSniffer’s click-counting software can tell the difference between a spider bot and an actual user in multiple ways. We do not charge for clicks we identify as having come from a bot.

What aboud click fraud?

We periodically review for anomalous data in our click reporting. For example, if a particular user seems to be clicking more than what a human could reasonably be expected to click, we’ll delete those clicks from the system. We’ll also use captchas and other fraud-prevention features to prevent abuse on our platform.

How many clicks will I get on BookSniffer?

That depends on the popularity of the keywords and genres you select, as well as how well your book is received by our readers. Some book covers work really well, some not as well. It’s important to target keywords and genres that are relevant to your book; if you target a genre that’s not a good fit for your book, readers will be less inclined to click through and purchase your book.

What happens if I make a deposit and I’m not getting enough clicks to exhaust it?

If you do not exhaust your entire Publisher deposit within 24 months on BookSniffer, you’re entitled to either credit towards other promotional products on BookSniffer or a refund of the unused balance in your account, as you prefer.

Any advice on how to target my ads?

Absolutely! Once you’ve made your deposit, we’ll set you up with a 20-minute Success Session with one of our Sponsorship Directors. We’ll help you select the best keywords and target just the right genres. We’ll even give advice on pricing your books for the most success, based on your genre, backlist, and other factors.

How do I make my deposit?

Once we’ve reviewed your application, a Sponsorship Director will reach out with instructions on how to make your initial deposit.