BookLuck giveaway campaigns are designed to deliver actionable results.
There’s lots of traditional reasons to do a BookLuck giveaway – introduce readers to your series, gain followers, get more reviews… and those are all valuable. But BookLuck campaigns go a step further.
Several steps further.
They’re designed to give you important data you can use to strengthen your marketing – and to ensure readers who sign up for your giveaway are *actually* interested in YOUR book… not just clicking buttons.
Targeted audiences, reader feedback, and intelligent comparisons to benchmark data – so you can tell how YOUR book specifically stands out from the pack.
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BookLuck readers search to win
On BookLuck, readers have a small chance of winning every time they search for a book – ANY book. They get one shot at this every day, and we also do a drawing every night for subscribers to give them a second chance. (This keeps re-engaging our readers so they come back)
If they don't win, they get to play for more chances
This is where you and your books come in. Readers have WAY better chances of winning sponsored books (1 in 20).
Readers choose the genres they like
Readers get to pick which genres they want to win in. This helps us target your giveaways to people who like *your* specific genre, so you’re not just getting a bunch of untargeted button-clickers trying to win your book.
Readers rate books to earn points
This is where the magic happens. Readers are taken through steps to rate your cover, blurb, and book premise. They are rewarded for giving feedback to the simple, most important question: would they want to read your book? If so, why? If not, why not?
We’re also collecting information about other books they like, and not just sponsored books. We randomly put up bestsellers, too, so you’ll be able to know who your “also-like” authors are for your future ad targeting.
Readers spend points to win your book.. or they don't.
Readers work hard to get those points… they’re going to spend them on the books they actually WANT to read, ensuring that you’re giving away books to only people who are *actually* interested in your book.
If they don't win it, we show them where to buy it.
If a reader just fell in love with your book, we’re going to suggest they go buy it *right now* if they didn’t win. Or, they can follow you on BookSniffer, so you can reach them later with your free BookSniffer monthly message.
This also gets us really important data on who the BUYERS are, not just the freebie-seekers, so we can find more of them when we market BookLuck to bring in the readers.
You get ALL the data
We don’t share personally identifiable information, like names or email addresses, for obvious reasons. But we do share the aggregate data with you – because that’s the whole point.
After a BookLuck campaign, you’ll be armed with valuable information about how your book stacks up against other titles in your genre in several important areas. You might discover you have an area that needs improvement… or you might discover that your book resonates with some readers and not others, helping you target better.
Scroll down for more info, and to see how to sign up.
Get feedback on your book cover
We all know there are three things that sell a book: cover, blurb, and targeting. But do you *know* how well your book is performing in these areas? On BookLuck, readers earn points by rating your cover – points they can use to win books they want to win. Find out how well your book cover is performing against other covers in your genre with detailed reports provided after each campaign.
Split test your ideas
Run multiple campaigns simultaneously with alternate covers and blurbs, then compare results to *know*, not guess, which combination will sell best.
How's your blurb?
If you’ve done any research about writing blurbs, you’ve probably discovered that there are about as many “blurb theories” out there as books. What do readers in *your* genre think of your blurb? Too long, too short? Do they like your plot idea? Do they like your blurb writing style? After a BookLuck campaign, you’ll know… because readers will tell you as they rank and rate your blurb to earn BookLuck points.
Get more reviews
If you set “reviews” as your campaign goal, we’ll only give your book away to readers who agree to review it, and we’ll do the followup. We’ll reach out to readers automatically 3 times, at two week, four week, and six week increments to remind them to write a review. We’ll give them a link to go post their review – and we’ll reward them with extra BookLuck points for doing so.
Test your targeting
In your campaign report, you’ll be able to drill down into audience types to find your sweet spots. Have a fantasy book that fits in a few different genres? Find out if your book is performing better with Epic Fantasy fans versus Coming of Age fans. Think your thriller is a good match for Stephen King fans? Find out definitively with “also-like” reports, so you can better target your keyword and product advertising.
We’re launching BookLuck to readers on March 17th. Be one of the first 100 and get your BookLuck campaign for only 50 bucks. Future pricing will be based on demand – and we’re expecting demand to be high. Lock in your price now by signing up early.
Frequently Asked Questions
How many books will I give away in each giveaway?
Right now, each giveaway is for 100 books.
Am I giving away print books or ebooks?
You get to choose! We have four different campaign types for you to choose from, two ebook campaign types and two print book campaign types:
Ebook Giveaway – Easy Download
You’ll upload a copy of your book in .epub, .mobi., and/or .pdf, and we’ll handle the delivery of your book to winners instantly, at no charge.
Ebook Giveaway – BookSniffer Fulfillment
Best for K.U. books, to be in compliance with K.U. terms and condiditions. BookSniffer will buy the books to be given away at the end of your campaign. We’ll invoice you plus 25c per book for handling. (You can set your ebook price to 99c for one day to minimize fulfillment costs with this option, we’ll show you how to do it.)
Print Book – Author Direct
We’ll put you in contact with your winners to facilitate delivery.
Print Book – BookSniffer Fulfillment
We charge 5% of cover price to handle print book order fulfillment. Before your campaign starts, we’ll invoice you for a deposit to cover the purchase price and handling fees.
How much data will I get?
The odds of winning a sponsored book (yours) is 1 in 20. So, when your campaign is complete (assuming you chose “Data” as your campaign goal), you’ll have received approximately 2,000 feedback responses, including cover rankings, blurb rankings, and specific feedback about what resonated – and what didn’t.
Can I set my own giveaway dates?
Yes! Each campaign needs a minimum of 7 days lead time, but you can set your start date to coincide with your other marketing activities.
How will I know how my campaign is doing?
You’ll have access to a real-time dashboard to keep your finger on the pulse.
Can I give away pre-release titles?
Absolutely! BookLuck is a great way to do a pre-release ARC campaign and to dial in your marketing before your big launch.
Will you help me set up my campaign?
It’s pretty easy, but absolutely! When you sign up, we’ll give you a link to our Calendly so you can set a Zoom call with one of our Client Success Managers to help you make the most of your campaign!